One of the greatest overlooked goals of designing a website design is the digital marketing of it.
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THE INTERNET MARKETING CAMPAIGN
One of the greatest overlooked points of designing a website is marketing it. We know the importance of this; the reason you have a web site is likely to generate income and to get your product or services recognized. Our internet marketing campaigns will do exactly that. The primary way we market a web site/application is thru Search engine optimization (SEO).
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
The Point of A Marketing Campaign
An internet marketing campaign is one of the most important parts of a company’s overall marketing strategy. The goal of an internet marketing campaign will be to reach as many potential customers as possible and maintain the existing client base while remaining within the advertising budget.
How We Launch an Internet Marketing Campaign
Whether you’re launching a new product or relaunching an existing one, here are the steps that we take in creating your internet marketing campaign:
Like all marketing campaigns, the internet marketing campaign also starts with planning. For this stage we gather a proper understanding of your online customers. Only if we’re aware of your customers trends and behaviors can we create you an effective and engaging online marketing campaign. In the planning stage of an internet marketing campaign we try to clearly define your marketing goals. These goals will be achievable and measurable. We also define at this stage how the effectiveness of your marketing campaign will be measured, and the key metrics we’ll be looking at.
2. On-Site Marketing Efforts:
Our On-Site marketing refers to the following:
A) Search Engine Optimization: Optimizing the page content as well as the website structure in order to make it more visible to search engines.
B) Website Usability: Making sure that your website is easy to use and can be navigated easily.
3. Off-Site Marketing Efforts:
Some of our off-site marketing techniques include the following:
A) Email Campaign: Email Campaigns can be launched to communicate directly with your clients.
B) Linking Campaign: Inbound links are very important for a website’s search engine ranking. A website’s linking strategy may include blogging and article marketing etc.
C) Social Media Marketing: Building communities around your product or service.
4. Advertising Campaign:
Here how we launch the advertising campaign:
A) Target Audience: We get as much information as possible about your target audience – their attitude and behavior.
B) Choosing the most appropriate websites for advertising: Sites that offer relevant content and are visited by the same people you’re trying to target in your campaign.
C) Production: Online advertisements can be as simple or as complex as you want. From simple text ads to graphics, 3D, audio and video ads etc, we can create any advertising material you want. We can also create forms for data acquisition from your visitors.
D) Execution: After preparing all the advertising material, we post it on the website selected. We’ll then monitor the campaign closely to make sure that there are no bugs or other problems and that you’re getting what you need.
E) Analyzing the results: Online campaigns typically start yielding results very quickly. Once a sufficient amount of data on your campaign is in, we start analyzing the results. Besides looking at the key metrics that we decided to track earlier, we also figure out whether your click-through rate shows that you’re on your way to achieving your marketing goals, and if there is evidence to suggest that you’ve been able to influence the opinion of your audience as you set out to do.
You should offer us as much understanding of your business as possible including insight into the competitive landscape of your business. Try to develop a partnership with us and give us as much freedom as possible in order for us to come up with an effective and innovative solution for your marketing needs.